Privacy policy

PRIVACY POLICY FOR REAL LUXURY REAL

1. INTRODUCTION

Welcome to Real Luxury Real ("Company," "we," "our," "us"). This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you use our website or our luxury authentication services.

We provide professional luxury goods authentication services based on photos and videos submitted by you. We do not require you to mail physical items to us. All authentication is performed remotely.

By using our services, you consent to the data practices described in this policy. If you do not agree, please do not use our services.

2. INFORMATION WE COLLECT

2.1 Information You Provide to Us

Customer Identity Information:

  • Name, email address, phone number

  • Billing address and shipping address (for certificate delivery, if applicable)

  • Company name and tax ID (for business clients)

Authentication Submission Data:

  • High-resolution photos of your luxury item (logos, date codes, stitching, hardware, serial numbers)

  • Videos showing holograms, moving parts, or other dynamic features

  • Item description (brand, model, serial number, estimated year of purchase)

Provenance Documentation (optional):

  • Receipts, original certificates, previous authentication reports

  • Ownership history

Payment Information:

  • Payment details processed through our third-party payment processors (Stripe, PayPal, Shopify Payments). We do not store full credit card numbers.

Communication Data:

  • Emails, chat logs, and messages exchanged with our customer support team

2.2 Information Collected Automatically

When you visit our website, we automatically collect:

  • Device information: IP address, browser type, operating system, device identifiers

  • Usage data: Pages viewed, time spent on site, authentication request history

  • Cookies: Session cookies to maintain your login status and authentication requests

2.3 Information from Third Parties

We may receive information from:

  • Payment processors: Transaction confirmation and fraud detection signals

  • Social media platforms: If you log in using social media accounts (e.g., Google, Facebook)

3. HOW WE USE YOUR INFORMATION

We use your information for the following purposes:

  • Authentication verification – Analyze your photos and videos to determine if your luxury item is authentic or counterfeit

  • Report generation – Produce and deliver your digital authentication report and certificate of authenticity

  • Customer support – Respond to your questions, provide status updates, and resolve disputes

  • Fraud prevention – Detect and prevent fraudulent submissions, fake documents, or abuse of our services

  • Service improvement – Train our AI models to identify new counterfeit techniques using anonymized images

  • Legal compliance – Comply with anti-money laundering laws, tax regulations, and court orders

  • Marketing communications – Send you promotional offers and updates (you may opt out at any time)

  • Quality control – Secondary review by senior authenticators to ensure accuracy

4. SHARING YOUR INFORMATION

We do not sell your personal information. We share your information only in the following circumstances:

4.1 Anti-Counterfeiting Databases

We may share anonymized counterfeit item data (serial numbers, counterfeit markers, photos without customer identifiers) with:

  • Brand owners (e.g., LVMH, Kering, Richemont)

  • Industry anti-counterfeiting organizations (e.g., IACC, INTA)

  • Law enforcement agencies (for criminal investigations)

Your personal information (name, email, address) is NEVER shared unless required by a valid court order.

4.2 Service Providers

We share data with trusted third parties who perform services on our behalf:

  • Cloud image hosting (AWS, Google Cloud) – encrypted storage of authentication photos

  • Payment processors (Stripe, PayPal, Shopify Payments) – to process your payments

  • Email service providers – to send you authentication reports and updates

  • Customer support software – to manage your inquiries

4.3 Legal Compliance

We will disclose your information if required by:

  • Law enforcement investigating counterfeit trafficking

  • Court orders or subpoenas

  • Regulatory authorities

4.4 Business Transfers

In the event of a merger, acquisition, or sale of assets, your information may be transferred to the new owner. You will be notified via email or a prominent notice on our website.

5. DATA RETENTION

We retain your personal information only as long as necessary for the purposes outlined in this policy.

  • Customer name, email, transaction record – Retained for 7 years (tax and anti-money laundering compliance)

  • Authentication certificate and item photos – Retained permanently (to prevent re-authentication of the same counterfeit item by others)

  • Anonymized AI training images – Retained indefinitely (no personal identifiers attached)

  • Customer support logs and chat history – Retained for 2 years

  • Marketing data (email preferences) – Retained until you unsubscribe or close your account

Important note on permanent retention: We retain images of every item we authenticate to build a reference library that protects the entire second-hand luxury market. These images are stored without your name or contact information. If you object to permanent retention, please do not use our service.

6. YOUR RIGHTS

Depending on your jurisdiction, you may have the following rights:

6.1 Right to Access

You may request a copy of all personal data we hold about you, including your authentication request history and images we captured of your item.

6.2 Right to Correction

You may request that we correct inaccurate or incomplete personal information.

6.3 Right to Deletion (Limited for Authentication Services)

You may request deletion of your personal information (name, email, address). However, we cannot delete:

  • Item photos or serial numbers (used to prevent future fraud)

  • Anonymized authentication results (no longer linked to you)

6.4 Right to Opt Out of AI Training

You may request that your item's images not be used for AI training. Email us at contact@realluxuryreal.com. This will not affect the accuracy of your authentication.

6.5 Right to Opt Out of Marketing

You may unsubscribe from marketing emails by clicking the "unsubscribe" link at the bottom of any marketing email or by emailing us.

6.6 How to Exercise Your Rights

Email us at contact@realluxuryreal.com with:

  • Your full name and email address

  • The authentication ID (if available)

  • A clear description of your request

We will respond within 30 days (or as required by applicable law).

7. COOKIES AND TRACKING TECHNOLOGIES

We use cookies and similar technologies to:

  • Remember your login status and authentication requests

  • Analyze website traffic and user behavior (Google Analytics)

  • Prevent fraud and enhance security

You can manage cookie preferences through your browser settings. Disabling cookies may affect certain website features, including authentication request submission.

For more details, please see our separate Cookie Policy.

8. DATA SECURITY

We implement industry-standard security measures to protect your information:

  • Encryption: All photos and personal data are encrypted in transit (TLS 1.3) and at rest (AES-256)

  • Access controls: Only authorized authentication staff can view your submitted images

  • Access logging: Every access to your authentication files is logged

  • Payment security: We are PCI DSS compliant through our payment processors

  • Regular audits: We perform vulnerability scans and security assessments

However, no method of transmission over the internet is 100% secure. You use our services at your own risk.

9. INTERNATIONAL DATA TRANSFERS

We operate globally. Your information may be transferred to and processed in countries outside your residence.

For users in the European Economic Area (EEA), UK, or Switzerland:

  • We ensure adequate safeguards (such as Standard Contractual Clauses) are in place for international transfers

  • You have the right to request a copy of these safeguards by emailing us

10. CHILDREN'S PRIVACY

Our services are for adults 18 years and older. We do not knowingly collect personal information from minors. If you believe a minor has provided us with personal information, please contact us immediately.

11. THIRD-PARTY LINKS

Our website may contain links to third-party websites (e.g., payment gateways, social media platforms). We are not responsible for the privacy practices of these third parties. We encourage you to read their privacy policies.

12. CALIFORNIA RESIDENTS (CCPA/CPRA)

If you are a California resident, you have the following additional rights:

  • Right to know – Request disclosure of the categories and specific pieces of personal information we have collected about you

  • Right to delete – Request deletion of your personal information (subject to the limitations in Section 6.3)

  • Right to opt-out – We do not sell your personal information, so no opt-out is needed

  • Right to correct – Correct inaccurate personal information

  • Right to non-discrimination – You will not be discriminated against for exercising your rights

To exercise your California privacy rights, email us at contact@realluxuryreal.com with "California Privacy Request" in the subject line.

13. EUROPEAN RESIDENTS (GDPR)

If you are located in the European Economic Area (EEA) or the United Kingdom, you have the following additional rights:

  • Right to rectification – Correct incomplete or inaccurate data

  • Right to restriction – Limit how we use your data

  • Right to data portability – Receive your data in a machine-readable format

  • Right to object – Object to processing based on legitimate interests

Legal basis for processing:

  • Contract performance – To provide authentication services you requested

  • Legitimate interests – To prevent fraud, improve our services, and maintain security

  • Consent – For marketing communications (you may withdraw consent at any time)

  • Legal compliance – To comply with tax and anti-money laundering laws

Right to lodge a complaint: You have the right to lodge a complaint with your local supervisory authority. Contact details can be found at: https://edpb.europa.eu

14. CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy from time to time. We will notify you of material changes by:

  • Posting the updated policy on our website with a new "Last Updated" date

  • Sending an email to registered users (for significant changes)

Your continued use of our services after changes become effective constitutes your acceptance of the revised policy.

15. CONTACT US

If you have questions, concerns, or requests regarding this Privacy Policy:

Real Luxury Real
Email: contact@realluxuryreal.com

SUMMARY OF KEY POINTS

Do you sell my personal information?
No, never.

Do you keep my item photos forever?
Yes, but without your name or contact information.

Can I delete my personal data?
Yes (name, email, address). No (item photos, serial numbers).

Can I opt out of AI training?
Yes. Email us.

Do you share my information with brands?
Only anonymized counterfeit data. No personal information.

How long do you keep transaction records?
7 years (legal requirement).

HOW TO ADD THIS TO YOUR SHOPIFY PAGE

Option 1: Create a new page

  1. In Shopify admin, go to Online Store → Pages

  2. Click Add page

  3. Title: Privacy Policy

  4. Paste the content above into the content editor

  5. Click Save

Option 2: Use Shopify's standard Privacy Policy template

  1. In Shopify admin, go to Settings → Legal

  2. Paste this policy into the Privacy policy section

  3. Shopify will automatically link to it during checkout